It is said that being-entrepreneur is brought in the blood. Paradoxically it also thought that any person could be. At least that is how they taught us from business schools and from the impulse in recent years to incorporate into the school curricula the need to undertake. Now it is common that from high school, students have a subject called Entrepreneurial Project or Business Development. In which they must generate a Business Plan, with its mission, its values, its business model, its projections and other things. Thus, having a business plan you can start to feel entrepreneurial because. At least, you have a structure of work and a concrete idea of how it could be a reality.
However, the problem of business schools mostly is that in its entirety. They continue to treat entrepreneurship as a series of theoretical tools for efficiency. Success not as a set of practical guides for the difficulties own of the real world for the same. It is up to the third or fourth entrepreneurship. The entrepreneur has knowledge of what to do, what not to do, how to move forward. This is an implicit average rule of the famous Silicon Valley. In which the failure of 4 or 5 previous projects is the standard for every entrepreneur who finally gets a winning project. It is precisely this condition makes what they teach in the Business Schools often falls short. Over time, the experience generates three tools that even the best business school or book cannot teach.
After failing in the first venture or in the second, the experience teaches the entrepreneur, in his own flesh. One of the most important lessons he will ever learn: sales are the queens of the company and everything else comes out. That the most important thing is to sell does not mean that the social impact. The quality of the product, the attention to the client does not have an important weight. However, spending precious time writing mission, values, vision and other trivia instead of selling is tragic. Sadder to know this lesson is not as common as one would think when one taught to undertake.
The first steps of any manual to start a company are to detail what is the mission. How depressing it is to readmissions and visions full of words like. We are a group of professionals who will offer the highest quality. Even worse is to warn the public that the values of the company will be.
It is sad because, as a rule talking is much easier than acting. You can talk very easily about quality commitment. You will not even have to say it because your quality, your honesty or your professionalism will be evident. Wordiness does a lot of damage to projects. And the biggest problem of all this is that the only way to realize how much this talk is irrelevant is with experience – with the fall of two or three companies in which time was devoted to it. The sense of smell that is generated through experience teaches the entrepreneur that the most important thing of a company is not “to be a reference” or “to be a leader in the industry” or “reach the whole world in 5 years” but to sell, sell and sell .
It is said in the entrepreneurial ecosystem. Academic curricula in business schools should include a subject to be able to accept failure as a way of life when one wants to be an entrepreneur. It is very difficult, indeed almost impossible, for the project to come out perfectly at the first time. What any enterprise has for sure is stumbling, falling and needing to get up again.
That life makes us more cynical, is undoubted. Maybe that is why we see fewer dreamers full of ideals of advanced age. We are able, by adding years to our portfolio, to find shortcuts to reach our goals faster. Cynicism here works as a tool that takes us to the purely practical field, far from the theoretical, with which you can avoid some headaches.